Our Mission

Art of Educating is a sole proprietorship based on the research and work of Jennifer L. Morrison.  Jen works with teachers, school administrators, central office staff, and those involved in education at all levels to improve student performance through teacher empowerment and a critical understanding of assessment. 

Our mission at Art of Educating is to engage all stakeholders, including students, in targeted learning through assessment and the application of data.  When educators understand the big picture, they are able to design and use classroom assessment and internal or external assessment programs more effectively.   

As a consultant, Jen supports research and data-informed instruction and assessment through research, coaching, face-to-face workshops, and online professional development.  Contracts are available on a limited basis to schools, districts, and other organizations seeking in-depth, ongoing support for improvement efforts. 


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Jennifer L. Morrison

Director & Lead Consultant

Jen is an award-winning teacher leader currently specializing in K-12 data literacy and classroom assessment.  Other areas of expertise include high needs learners, teacher leadership, and learning with technology.

She presents and writes for audiences from across the globe with a practical, classroom-based perspective.  Her work can be found in journals like Educational Leadership, Classroom Leadership, and Teacher Magazine. In 2006, Jen was featured in ASCD’s Best Practices in Action video, Using Visualization to Enhance Background Knowledge.        

Jen has been a policy consultant and invited expert on a number of national and state-level panels, as well as an invited speaker in school districts and universities across the United States.  In addition to being a district finalist for Teacher of the Year in Charlotte-Mecklenburg Schools early in her career, Jen was ASCD’s international Outstanding Young Educator Award winner in 2004.  

After graduating with a BA in English in the US, Jen studied Education at the University of Canterbury in New Zealand on a Fulbright scholarship, where she researched implementation of New Zealand’s national English curriculum. She earned certification by the National Board for Professional Teaching Standards in Early Adolescent English Language Arts as a young teacher, recently completed her Online Teaching Certificate with the nationally-recognized Sloan Consortium, and served as Chair of the Department of Teacher Education at Newberry College. Jen has a second masters in K-12 Administration from the University of South Carolina and is finishing up her PhD in Educational Administration. 

Currently, she serves as Executive Director of Secondary Education for Rock Hill Schools, York County, South Carolina.